Radisson blu joins soap recycling program to promote local entrepreneurship

Radisson Blu, the iconic hotel brand driven by innovation and design, is delighted to announce its new partnership with the Soap for Hope™ program, which recycles used hotel soaps  to  create  fresh  bars  for  distribution  in local  communities  with  limited  access  to  hygiene  and sanitation.

The  Soap  for  Hope™  program  works  in  partnership  with  Sealed  Air,  the  leader  in  food  safety  and security, facility hygiene and product  protection.  Soap for  Hope™ was pioneered  by Sealed  Air  to save lives by giving free soap to communities with limited access to soap, to create local entrepreneurs and to help hotels reduce waste through recycling.

Capitalizing on the success of projects in Georgia and in the Philippines, 23 Radisson Blu hotels*  across Africa, Indian Ocean,  Middle-East and APAC will  collect used soap bars and pass them  to  Sealed Air representatives.  Local entrepreneurs are then shown how to recycle  the soap using an innovative  cold- press method, which takes less than ten minutes to complete and requires no running water or electricity. The used soap is then distributed to local communities.

Inge  Huijbrechts, Vice President Responsible Business at Carlson Rezidor  Hotel Group, explained:  “We are  delighted to  join the  Soap for Hope™  program with Sealed Air. We  have been  impressed by the enthusiasm and commitment from participating hotels. The program creates  shared value between  our business and the communities in which we operate.  Providing local access to better  hygiene aligns closely with the brand’s Blu Planet program to encourage water mindfulness.”

Stefan Phang, Sealed  Air’s Regional  CSR  and Sustainability Director,  commented: “A typical 400-room hotel generates 3.5 metric tons of solid soap waste each year. Hand-washing with soap is one of the most effective and inexpensive ways to prevent diarrhea and respiratory diseases in developing countries, where millions of children every year suffer from diseases that could otherwise have been prevented. Partnering with Radisson Blu will provide an opportunity for us to grow our presence in emerging markets, where access to sanitation is a critical component of improving healthcare.”

Soap for  Hope™ has been launched  in 62 cities  and 22 countries  together  with  249 partner  hotels. To date, 750 tons of  used soap has been recycled  into 6.2 million new bars and every year, about 400,000 people in local communities benefit from this program.

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